An integral part of being an entrepreneur – especially in the event industry – is not being afraid to try and fail and do it all over again. The earlier you realize this, the better off you’ll be. 

Paula Handra took this to heart early on in her career which set her on the path to where she is today: Loaded Agenda.

It was more than a decade ago, and Paula was at a crossroads in her career.

She had executed countless events across the globe, but always on someone else’s whim. She had pivoted careers three different times in her life – thankfully all landing on her feet – but she still felt a bit unsatisfied and passionless. She mastered what felt like three lifetimes’ worth of knowledge, yet still didn’t have a purposeful career that could incorporate them all. 

So one evening, over red wine and lychee cotton candy, she took a leap of faith, kicked off the business idea she had been toiling with for years, and never looked back. That’s when Loaded Agenda was born. A passion for event production-turned-reality.

Today, Paula and her team are widely successful globally, having executed events for Google, Salesforce, Netflix, Kaiser Permanente, and Canon Camera, to name a few. To find all her featured work and client reviews, visit Featured Work.

And when she’s working hard behind the scenes at her next big gig, you can probably find her traveling to exotic destinations, playing with her adorable Aussie Sheppard, or indulging in life’s little moments.